Itamar Gilad
1 min readJun 21, 2018

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That’s not an uncommon concern, but in my experience this is not the case. The thing is it’s almost impossible to know which ideas are going to create a breakthrough or be disruptive. Most big ideas fail. The ones that do succeed usually undergo a series of pivots and adjustment that come from learning. This system helps detect the ideas that are not going to make it earlier and to catalyze learning earlier as well.

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Itamar Gilad
Itamar Gilad

Written by Itamar Gilad

Product, strategy and growth consultant and speaker, ex-Google product manager (Gmail, Youtube)

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